BMW i Born Electric Tour, NYC
Danielle Trofe Design partnered with BMW i to create a sculptural vertical garden installation that climbed 20 ft. high and spanned two floors for the Born Electric World Tour 2012/13. Joining other local artists and designers as a Good Goods partner of the tour which was held in NYC across from Bryant Park, Nov. 12-18th 2012. The installation is designed to promote urban gardening and the integration of living plants into interior spaces by using vertical hydroponic technology.
Experience BMW’s vision for the future of mobility and be among the very first to see the carbon fiber hybrid-electric BMW i8 Concept Spyder and the fully-electric next generation BMW i3 Concept as they are unveiled at this event for the first time in North America. The BMW i Born Electric Tour kicked-off in Rome in June 2012, making stops in Dusseldorf and Tokyo. It will continue on to London, Paris and Shanghai in 2013. Gain an exclusive view behind the scenes of future mobility, which will be defined by sustainability. BMW i is pairing up with local designers and businesses to showcase different ways how sustainability can be a part of our lives without us making sacrifices.