WantedDesign Brooklyn 2017

Launching Grow-It-Yourself Sustainable Lampshades Made with Mushroom®Materials

An Ecovative + Danielle Trofe Design Collaboration


Industry City, Sunset Park, Brooklyn

May 17-23, 2017

Creative consumers committed to the environment will soon have the opportunity to brighten their home or office with a fully grown lampshade made of sustainable materials – a lampshade they can literally grow themselves.  Ecovative Design, the pioneer and world leader in the use of Mushroom®Materials to grow sustainable products for the home and office is collaborating with award winning bio-designer Danielle Trofe, creator of the MushLume Lighting Collection, to introduce these new products.

The Grow | Lamp – the first designed by Trofe for Ecoative’s new grow it yourself product line — will be officially launched during NYCxDESIGN, 2017. These innovative lighting options will be on view at WantedDesign Brooklyn in Industry City from May 17-23, 2017, and available for sale at the event and via Ecovative’s online shop beginning May 17.

“Understanding the full lifecycle of a product helps you value it differently. We are continuously exploring ways to bring our innovative material science directly to the consumer. Empowering users to be a part of the growing process creates a greater understanding and connection to the objects, and to the effect those products have on their immediate environment and on the planet. Danielle Trofe’s imaginative design and commitment to our materials, creates the perfect formula for this collaboration.” – Ecovative co-founder and CEO Eben Bayer

“The overall goal of the Grow | Lamp is to challenge and change our ideas of what interior products are made from, how they’re made and ultimately where they will end up.  We want to disrupt not only the way in which we manufacture goods, but how consumers participate with interior goods. Through this experiential process, the user becomes the maker, connecting with the future of how we might better fit in on this planet, by GROWING biodegradable goods. It’s not just a lamp, it’s the future of design and YOU get to be a part of it.” – Danielle Trofe

WantedDesign Ecovative          WantedDesign Ecovative